OVERVIEW
‣ This course teaches students how to develop strong, customer-centric digital marketing strategies, execute them across key digital channels, and evaluate and optimise them using Google Analytics, A/B testing, etc.
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Beginner-Friendly
Digital Marketing Bootcamp
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight.
Learn more about this course
5 Weeks | 40 Hours of Part-Time Remote Learning |
PREREQUISITES
‣ This is a beginner-friendly programme with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns.
‣ Whether you’re brand new to the field or you’re looking to get more from existing campaigns, our curriculum will enable you to explore the full suite of modern marketing tools and put them to work for you, your company, and your career.
IDEAL FOR
‣ Students generally come from a traditional marketing background looking to skill up and start a career in digital. Many also come from adjacent careers.
‣ Some students are interested in developing their own product’s marketing plan or are seeking to round out other skill sets in adjacent careers.
OUTCOMES
‣ Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.
‣ Design and execute comprehensive marketing plans for any product through any digital channel - social, search, email, paid advertising, etc.
‣ Analyse the success of digital marketing campaigns using Google Analytics.
Hundreds of Premier Companies Trust GA's Digital Marketing Programmes — Here Are Just a Few
Course Outline
Unit 1: Objective-First Marketing & Customer Insights
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Explore objective-driven approaches to campaign planning and gain clarity into who your audience is and what resonates with them most.
Unit 2: Content, Search, and Site
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Discover the keys to successful content marketing and explore on- and off-site tactics to boost your brand’s online presence.
Unit 3: Paid Search and Google Analytics
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Start leveraging leading technologies to perform effective data-driven marketing, analysing and optimising the results of your campaigns.
Unit 4: Social Media and Media Planning
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Explore what it takes to build a brand following via paid advertising, social media, mobile marketing, email marketing and more.
Unit 5: Measurement and Testing
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Learn to gauge the performance of campaign tactics and take a scientific approach to optimising digital marketing strategy
Inside Our Best-in-Class Curriculum
Real-World Portfolio Projects
Graduate with a polished capstone project, applying digital marketing techniques to identify and overcome a real-world growth challenge. Craft an end-to-end, multichannel campaign and deliver a compelling presentation to share your insights.
Individualised Instructor Support
Get guidance, feedback, and more from experts who are dedicated to supporting your learning and career goals. Get individual feedback and guidance from instructors and TAs during office hours. Stay motivated and make the most of your experience with the help of GA's dedicated team.
Global Network of 100K+ Alumni
Create connections with peers that last well beyond your time in the classroom. As part of the GA alumni community, you’ll gain access to networking events and workshops to keep evolving your career for years to come.
Elite Instructors
These digital marketing professionals and entrepreneurs bring in-depth experience from the field to the classroom each day, providing invaluable insights into succeeding on the job.
GA instructors* are committed to providing personalised feedback and support to help you gain confidence with key concepts and tools.
*GA instructors are subject to their availability
Frequently Asked Questions
Why are digital marketing skills relevant today?
Technology and digital media have evolved over the last decade and completely changed the way that people communicate, discover, and consume products. With 3.2 billion people on social media and eCommerce sales expected to reach $4.5 trillion USD by 2021, every business is embracing digital marketing to tap into new audiences, boost brand engagement, and drive bottom-line growth.
According to McKinley Marketing Partners’ annual trends report, 61% of surveyed companies expected to add digital marketers to their teams. And yet supply has struggled to keep up as companies compete for qualified talent, particularly at junior- to mid-levels of seniority. Investing in this future-proof skill set can help you advance in your current profession or explore a growing field.
What are the professional backgrounds of digital marketing students?
Digital Marketing is our best entry-level course for junior marketers and others exploring a career that bridges business and tech. You’ll find a diverse range of students in the classroom, including:
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Traditional marketers or specialised marketers who want to upgrade and diversify their skill set and gain confidence with digital tools.
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Designers, copywriters, salespeople, and product managers looking to collaborate more effectively with their marketing counterparts.
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Junior marketers, recent graduates, or career changers who are seeking a foundational skill set and confidence to succeed on the job.
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Entrepreneurs and freelancers who want to grow their own business, expand their client base, or turn a passion project into a reality.
Ultimately, this programme attracts students that have an interest in running smart, customer-focussed campaigns that are backed by data.
What does my tuition cover?
Here are just some of the benefits you can expect as a GA student:
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40 hours of expert instruction designed to build a well-rounded foundational digital marketing skill set.
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A short onboarding task to prepare for this course.
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Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.
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A real-world, multichannel campaign, developed and executed with support from your instructor.
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Individual feedback and guidance from instructors and TAs during office hours. Stay motivated and make the most of your experience with the help of GA’s dedicated team.
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A GA course certificate to showcase your new skill set on LinkedIn.
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Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the marketing field.
Will I earn a certificate?
Yes! Upon passing this course, you will receive a certificate of completion. Thousands of GA alumni use their course certificate to demonstrate skills to employers and their LinkedIn networks. GA’s Digital Marketing course is well-regarded by many top employers, who contribute to our curriculum and use our marketing programmes to train their own teams.
Who teaches this course?
Our instructors represent the best and brightest digital marketing professionals whose clients include Google, Warby Parker, and Revlon. They combine in-depth experience as practitioners with a passion for nurturing the next generation of talent.
We work with a large pool of experienced instructors around the world.
Are there any prerequisites?
This is a beginner-friendly programme with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns. Whether you’re brand new to the field or you’re looking to get more from existing campaigns, our curriculum will enable you to explore the full suite of modern marketing tools and put them to work for you, your company, and your career.
Can I work full-time while enrolled in this course?
Yes! All of our part-time courses are designed for busy professionals with full-time work commitments. If you’re able to dedicate a full week to learning, we also have a full-time, accelerated 1-week option.
You will be expected to spend time working on homework and projects outside of class hours each week, but the workload is designed to be manageable with a full-time job.
If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.
Which format should I take this course in — on campus or online?
It’s up to you! Our Remote courses offer a learning experience that mirrors GA’s on-campus offerings but allow you to learn from the comfort of home. You’ll still get access to the expert instruction, learning resources, and support network that GA is known for.
If you prefer to learn alongside your peers and can make it to campus, our in-person courses allow you to take advantage of our beautiful classrooms and workspaces.
Our Admissions team can advise you on the best format for your personal circumstances and learning style.
What projects will I work on during the course?
For your final project, you’ll work on a real-world marketing problem, crafting an end-to-end campaign plan across multiple channels. You’ll set objectives and KPIs, engage with customer research and storytelling, lay out tactics and a creative brief, and harness data to optimise your campaign. You’ll also deliver a final presentation which can serve as a campaign case study for stakeholders, future employers, or your portfolio.
We encourage you to tackle a marketing challenge that’s related to your work or a passion project you’ve been meaning to carve out time for.
Throughout the course, you’ll also complete a number of smaller projects designed to reinforce what you’ve learned in each unit.