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Digital Marketing Immersive Digital Marketing Immersive

Digital Marketing Immersive

Your best course for career transformation. This full-time digital marketing course features expert instructions and connections to top employers to get you hired.

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Learn more about this course



‣ This full-time course focuses on the skills that today’s marketing leaders prioritise and local employers demand.

‣ Students will master tools like Google Analytics to create data-driven strategies across channels, as well as working with core digital channels including search marketing, SEO and content, email and one-to-one marketing, social media, and more.


‣ This is a beginner-friendly programme with no prerequisites.

‣ Once you enrol, we equip students with online, self-paced preparatory lessons covering essential topics in digital marketing to prepare for class. 


‣ Students that are looking to enter the world of Digital Marketing professionally.

‣ Students may come from a traditional marketing background looking to skill up and start a career in digital. Many also come from adjacent careers.


‣ Set, analyse, test and optimise for marketing objectives. Get hands-on practice with core digital channels.

‣ Navigate the essential platforms that professional digital marketers use to facilitate campaign measurement, optimisation, and automation.

‣ Collaborate with fellow marketers, stakeholders, clients, and real-world customers to solve marketing problems and create campaign strategies. 

19K+ Premier Hiring Partners From Around the World

Course Outline

Pre-Work: 12 Hours of Online Tutorials
  • Covers essential topics in digital marketing strategy, social media, content management, and advertising.


Units 1–2: Foundations and Insights
  • Dive into essential digital marketing concepts and discover what drives customer conversion.


Units 3–4: Content, Search, and Site
  • Discover the keys to successful content marketing and explore on- and off-site tactics to boost your brand’s online presence.


Units 5–6: Paid Search, Analytics, and MarTech
  • Start leveraging leading technologies to perform effective data-driven marketing, analysing and optimising the results of your campaigns.


Units 7–8: Social Media and Media Planning
  • Explore what it takes to build a brand following via paid advertising, social media, mobile marketing, and more.


Units 9–10: Working With Clients
  • Put what you’ve learned to work, engaging with a real-world client to craft an end-to-end digital marketing strategy.


What You’ll Learn: Inside Our Curriculum

Made With — and for — Employers

Developed with insights from our global network of experts, our curriculum is primed for industry relevance. Learn creative skills to effectively draw customers into your brand’s story and analytical skills to target the right channels, messages, and campaigns. 

Gain a Well-Rounded Digital Foundation

Navigate the vast landscape of digital marketing tools and techniques. Practise leveraging core digital channels including search marketing, SEO and content, and more to deliver on strategic goals. Then, measure, analyse, and optimise the performance of campaigns using Google Analytics and other fundamental tools.

Go Beyond Technical Fluency

Our holistic programme prepares you to work cross-functionally with fellow marketers, stakeholders, clients, and real-world customers. Hone client management, teamwork, and presentation skills, and round out your toolkit with complementary concepts from web development and UX design.

Elite Instructors

These digital marketing veterans bring in-depth experience from the field to the classroom each day, providing invaluable insights into succeeding on the job. 

GA instructors* are committed to providing personalised feedback and support to help you gain confidence with key concepts and tools.

*GA instructors are subject to their availability

Frequently Asked Questions

Why is this digital marketing course relevant today?

According to a 2019 job market study by McKinley Partners, 94% of companies surveyed increased the size of their marketing teams in 2018 — up from 73% the previous year — and the demand continues to grow. Because of their ability to distil customer insights from real-time data, companies increasingly need digital marketers to not only define marketing plans and strategies, but also help drive business and product innovation.

What are the professional backgrounds of Digital Marketing Immersive students?

Our Digital Marketing Immersive course attracts students that are as passionate about growing and launching a new career as you are. Their backgrounds span professions in design, product management, and many other fields. The General Assembly experience creates lasting friendships and collaborations that will support you throughout a lifetime of discovery.

Are there any prerequisites for this digital marketing course?

This is a beginner-friendly programme with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns. Once you enrol, we equip you with online, self-paced preparatory lessons to set you up for success. Dive into digital marketing fundamentals and gain a common vocabulary to start collaborating with classmates on day one.

Our Admissions team can discuss your background and learning goals to advise if this Immersive is a good fit for you.

Will I earn a certificate?

Yes! Upon passing this course, you will receive a signed certificate of completion. Thousands of GA alumni use their course certificate to demonstrate skills to potential employers — including our 19K+ hiring partners — along with their LinkedIn networks. GA’s marketing programmes are well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.

What does my tuition cover?

Here are just some of the benefits full-time students can expect at GA:

  • Expert instruction in the skills you need to successfully transition into a digital marketing career.

  • Self-paced pre-work to explore digital marketing fundamentals and prepare to hit the ground running on day one of class.

  • Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.

  • A professional-grade portfolio of projects to showcase new skills to potential employers and collaborators, including a real client campaign.

  • Individual feedback and guidance from instructors and TAs during office hours. Stay motivated and make the most of your experience with the help of GA’s dedicated team.

  • Exclusive access to alumni discounts, networking events, and career workshops.

  • A GA course certificate to showcase your new skill set on LinkedIn.

  • Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the field.