What You’ll Learn: Inside Our Curriculum
Made With — and for — Employers
Developed with insights from our global network of experts, our curriculum is primed for industry relevance. Learn creative skills to effectively draw customers into your brand’s story and analytical skills to target the right channels, messages, and campaigns.
Gain a Well-Rounded Digital Foundation
Navigate the vast landscape of digital marketing tools and techniques. Practise leveraging core digital channels including search marketing, SEO and content, and more to deliver on strategic goals. Then, measure, analyse, and optimise the performance of campaigns using Google Analytics and other fundamental tools.
Go Beyond Technical Fluency
Our holistic programme prepares you to work cross-functionally with fellow marketers, stakeholders, clients, and real-world customers. Hone client management, teamwork, and presentation skills, and round out your toolkit with complementary concepts from web development and UX design.